Course Overview:
BTM is an undergraduate course that provides students with an understanding of the tourism and hospitality industry. The course covers tourism management principles, travel agency management, tour operations, customer service, tourism marketing, and event management. This program is ideal for students aspiring to pursue careers in tourism management, travel consultancy, hospitality, and event management.
Course Duration: 3 Years (6 Semesters)
Syllabus (Semester-wise Breakdown):
Semester 1:
Introduction to Tourism Management
Principles of Management
Tourism Economics
Business Communication
Geography of Tourism
Semester 2:
Tourism Products and Services
Tourism Policy and Planning
Tourism Marketing
Computer Applications in Tourism
Indian Culture and Heritage
Semester 3:
Travel Agency and Tour Operations
Human Resource Management in Tourism
Financial Management in Tourism
Event Management
Research Methodology
Semester 4:
Sustainable Tourism Development
Air Ticketing and Fare Construction
Hotel and Resort Management
Tourism Laws and Regulations
Customer Relationship Management
Semester 5:
Strategic Management in Tourism
International Tourism
Ecotourism
Adventure and Wildlife Tourism
Elective (Options include Tourism Analytics, Destination Planning, etc.)
Semester 6:
Project Work/Dissertation
Tourism Entrepreneurship
Hospitality and Tourism Operations
Business Ethics in Tourism
Internship/Industrial Training
Average Fees:
₹30,000 - ₹1,50,000 per year (Varies by institution and state)
Exams to Attend:
Admission is typically merit-based, but some institutions may require entrance exams.
Common entrance exams include NCHM JEE (National Council for Hotel Management Joint Entrance Examination) and state-level tourism or hospitality entrance tests.
Top 10 Ranking Institutions in India for BTM:
Indian Institute of Tourism and Travel Management (IITTM), Gwalior
Christ University, Bengaluru
Amity Institute of Travel and Tourism, Noida
Banaras Hindu University (BHU), Varanasi
Lovely Professional University (LPU), Punjab
Kurukshetra University, Kurukshetra
Jamia Millia Islamia University, New Delhi
Madras Christian College, Chennai
University of Delhi
Indira Gandhi National Tribal University (IGNTU), Amarkantak
Top 10 Institutions in Kerala for BTM:
Kerala Institute of Tourism and Travel Studies (KITTS), Thiruvananthapuram
Oriental School of Hotel Management, Wayanad
Munnar Catering College, Munnar
Marian College, Kuttikkanam
Mahatma Gandhi University School of Tourism Studies, Kottayam
St. Teresa's College, Ernakulam
Sacred Heart College, Thevara
Farook College, Kozhikode
CMS College, Kottayam
Bishop Moore College, Mavelikkara