Course Overview
BBA in Tourism Management is a 3-year undergraduate program focusing on the business and management aspects of the tourism industry. The curriculum covers tourism planning, marketing, hospitality, and event management. Graduates can pursue careers in travel agencies, tour operators, and hospitality sectors.
Duration:
3 Years (6 Semesters)
Eligibility Criteria:
10+2 or equivalent with a minimum percentage (usually 50%) from a recognized board.
Syllabus (Semester-Wise):
Semester 1:
Principles of Management: Fundamental concepts of management in the tourism industry.
Business Communication: Effective communication skills tailored for tourism and hospitality.
Introduction to Tourism: Overview of tourism industry, key players, and trends.
Financial Accounting: Basic accounting principles for managing tourism finances.
Business Mathematics: Mathematical tools applied in tourism business operations.
Semester 2:
Tourism Geography: Study of major tourist destinations and their geographical significance.
Hospitality Management: Introduction to hospitality industry operations and management.
Marketing Management: Basics of marketing in the tourism and hospitality sectors.
Business Law: Legal frameworks affecting tourism and hospitality businesses.
Business Statistics: Statistical tools for data analysis in tourism operations.
Semester 3:
Travel Agency and Tour Operations Management: Overview of managing travel agencies and tour operations.
Customer Relationship Management: Managing customer relations in tourism and hospitality.
Cost Accounting: Basics of cost accounting in tourism enterprises.
Human Resource Management: Managing human resources in tourism organizations.
Environmental Studies: Impact of tourism on the environment and sustainability practices.
Semester 4:
Tourism Economics: Economic aspects of the tourism industry.
Tourism Planning and Development: Techniques for developing and planning tourism projects.
Airline and Airport Management: Introduction to airline operations and airport management.
Tourism Policy and Regulations: Government policies and regulations governing tourism in India and internationally.
Research Methodology: Techniques for conducting research in the tourism sector.
Semester 5:
Strategic Management in Tourism: Developing competitive strategies in the tourism industry.
Event Management: Organizing and managing events in tourism and hospitality.
Ecotourism and Sustainable Development: Principles of sustainable tourism and ecotourism practices.
Tourism Entrepreneurship: Developing entrepreneurial ventures in tourism.
Electives: Specialized subjects such as Cruise Management, Adventure Tourism, etc.
Semester 6:
Tourism Operations Management: Managing tourism operations efficiently.
Tourism Technology and E-Business: Application of technology in tourism, including e-business models.
Project Work: Practical project focusing on real-world tourism management challenges.
Corporate Governance and Ethics: Ethical practices and governance in tourism enterprises.
Viva Voce and Practical Training: Presentation of project work and practical training in a tourism-related business.
Average Fees:
INR 1.5 - 4 Lakhs per annum, depending on the institution and location.
Exams to Attend:
Admission may be based on merit or entrance exams such as:
DU JAT (Delhi University Joint Admission Test)
SET (Symbiosis Entrance Test)
IPMAT (Integrated Program in Management Aptitude Test)
AIMA UGAT (Under Graduate Aptitude Test)
NPAT (National Test for Programs After Twelfth by NMIMS)
Top 10 Ranking Institutions in India:
Christ University, Bangalore
Amity Institute of Travel and Tourism, Noida
Indian Institute of Tourism and Travel Management (IITTM), Gwalior
Symbiosis Centre for Management Studies, Pune
Loyola College, Chennai
Madras Christian College, Chennai
Mount Carmel College, Bangalore
Banaras Hindu University (BHU), Varanasi
Fergusson College, Pune
St. Xavier’s College, Mumbai
Top 10 Institutions in Kerala:
Rajagiri College of Social Sciences, Kochi
Sacred Heart College, Kochi
Farook College, Kozhikode
St. Teresa's College, Ernakulam
St. Joseph's College, Devagiri, Kozhikode
CMS College, Kottayam
Mar Ivanios College, Thiruvananthapuram
Kristu Jyoti College of Management, Kottayam
Baselius College, Kottayam
Assumption College, Changanassery