Course Overview:
BBA in Retail Management is an undergraduate program focused on equipping students with the skills and knowledge necessary for managing retail operations effectively. This course covers various aspects of retail, including supply chain management, store operations, inventory management, customer relationship management, visual merchandising, and retail marketing. The program prepares students for a dynamic career in retail, both in traditional and e-commerce environments.
Duration
3 years (6 semesters)
Syllabus (Semester-wise Breakdown)
Semester 1:
Principles of Management
Financial Accounting
Microeconomics
Business Mathematics
Business Communication
Fundamentals of Retailing
Semester 2:
Organizational Behavior
Marketing Management
Macroeconomics
Business Statistics
Business Law
Retail Store Operations
Semester 3:
Financial Management
Operations Management
Retail Supply Chain Management
Consumer Behavior
Retail Marketing
Sales and Distribution Management
Semester 4:
Merchandise Management
Human Resource Management
Retail Analytics
International Retailing
Visual Merchandising
Business Research Methods
Semester 5:
Service Marketing in Retail
Retail Branding and Promotion
Retail Information Systems
E-Commerce and Digital Retailing
Strategic Management
Elective 1 (Specialization)
Semester 6:
Retail Franchising
Retail Business Ethics
Customer Relationship Management
Global Retailing Strategies
Elective 2 (Specialization)
Project Work/Internship
Specializations:
E-Commerce Retailing
Luxury Retail Management
International Retail Operations
Visual Merchandising
Fashion Retail Management
Average Fees
INR 1,00,000 to INR 3,00,000 per year (depending on the institution)
Exams to Attend
Entrance Exams (varies by university/institution):
DU JAT (Delhi University Joint Admission Test)
NPAT (National Test for Programs after Twelfth by NMIMS)
IPU CET (Indraprastha University Common Entrance Test)
SET (Symbiosis Entrance Test)
AIMA UGAT (Undergraduate Aptitude Test)
Christ University Entrance Test
Top 10 Ranking Institutions in India for BBA in Retail Management
Shaheed Sukhdev College of Business Studies (SSCBS), Delhi University, Delhi
Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
Christ University, Bangalore
Symbiosis Centre for Management Studies (SCMS), Pune
KJ Somaiya College of Arts and Commerce, Mumbai
Loyola College, Chennai
Mount Carmel College, Bangalore
Madras Christian College, Chennai
Amity University, Noida
St. Xavier's College, Kolkata
Top 10 Institutions in Kerala for BBA in Retail Management
St. Teresa's College, Ernakulam
Rajagiri College of Social Sciences, Kochi
Sacred Heart College, Thevara
Mar Ivanios College, Thiruvananthapuram
Christ College, Irinjalakuda
Farook College, Kozhikode
MES Asmabi College, Thrissur
Assumption College, Changanassery
St. Joseph’s College, Devagiri
St. Thomas College, Thrissur