Course Overview:
BBA in Marketing is a specialized undergraduate course focusing on various aspects of marketing, including market research, consumer behavior, advertising, sales management, and digital marketing. This course prepares students for a dynamic career in marketing, equipping them with the skills to effectively promote products and services, analyze market trends, and implement strategic marketing plans.
Duration
3 years (6 semesters)
Syllabus (Semester-wise Breakdown)
Semester 1:
Principles of Management
Financial Accounting
Microeconomics
Business Mathematics
Business Communication
Computer Applications
Semester 2:
Organizational Behavior
Marketing Management
Macroeconomics
Business Statistics
Business Law
Management Information Systems
Semester 3:
Consumer Behavior
Sales and Distribution Management
Financial Management
Operations Management
Managerial Economics
Digital Marketing Fundamentals
Semester 4:
Marketing Research
Product and Brand Management
Cost and Management Accounting
International Business
Advertising and Public Relations
Leadership and Team Management
Semester 5:
Service Marketing
Retail Management
Social Media Marketing
Business Research Methods
Project Management
Elective 1 (Specialization)
Semester 6:
Strategic Marketing
Corporate Governance and Ethics
E-commerce
Global Marketing Strategies
Elective 2 (Specialization)
Project Work/Internship
Specializations:
Digital Marketing
Product Management
Brand Management
Sales and Distribution
Market Research
Average Fees
INR 1,00,000 to INR 3,00,000 per year (depending on the institution)
Exams to Attend
Entrance Exams (varies by university/institution):
DU JAT (Delhi University Joint Admission Test)
NPAT (National Test for Programs after Twelfth by NMIMS)
IPU CET (Indraprastha University Common Entrance Test)
SET (Symbiosis Entrance Test)
AIMA UGAT (Undergraduate Aptitude Test)
Christ University Entrance Test
Top 10 Ranking Institutions in India for BBA in Marketing
Shaheed Sukhdev College of Business Studies (SSCBS), Delhi University, Delhi
Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
Christ University, Bangalore
Symbiosis Centre for Management Studies (SCMS), Pune
KJ Somaiya College of Arts and Commerce, Mumbai
Loyola College, Chennai
Mount Carmel College, Bangalore
Madras Christian College, Chennai
Amity University, Noida
St. Xavier's College, Kolkata
Top 10 Institutions in Kerala for BBA in Marketing
St. Teresa's College, Ernakulam
Rajagiri College of Social Sciences, Kochi
Sacred Heart College, Thevara
Mar Ivanios College, Thiruvananthapuram
Christ College, Irinjalakuda
Farook College, Kozhikode
MES Asmabi College, Thrissur
Assumption College, Changanassery
St. Joseph’s College, Devagiri
St. Thomas College, Thrissur