Course Overview:
The BBA in Event Management program offers a blend of business education and specialized training in planning, organizing, and managing events. It covers event logistics, marketing, finance, and project management, preparing students for dynamic careers in the event industry.
Duration:
3 Years (6 Semesters)
Eligibility Criteria:
10+2 or equivalent with a minimum percentage (usually 50%) from a recognized board.
Syllabus (Semester-Wise):
Semester 1:
Principles of Management: Introduction to management concepts and their applications.
Business Communication: Techniques for effective communication in event management.
Introduction to Event Management: Overview of the event industry and event planning basics.
Financial Accounting: Fundamental accounting principles and financial management.
Business Mathematics: Basic mathematical concepts used in event budgeting and planning.
Semester 2:
Event Marketing and Sponsorship: Marketing strategies and securing sponsorship for events.
Organizational Behavior: Understanding human behavior within organizations, with a focus on event teams.
Event Planning and Coordination: Detailed processes of planning and coordinating events.
Business Economics: Economic principles and their application to event management.
Business Statistics: Use of statistical tools for decision-making in event management.
Semester 3:
Event Production and Logistics: Managing the logistics of events, including venue selection and resource allocation.
Human Resource Management: Managing teams and staff for events.
Cost Accounting: Principles of cost management in the event industry.
Event Laws and Permissions: Legal aspects of hosting events, including permits and regulations.
Corporate Events: Planning and executing corporate events like conferences, seminars, and product launches.
Semester 4:
Public Relations and Media Management: Managing media relations and public image during events.
Risk Management in Events: Identifying and mitigating risks in event execution.
Event Technology: Role of technology in managing and enhancing events.
Research Methodology: Techniques for conducting research in event management.
International Events and Exhibitions: Planning international events and large-scale exhibitions.
Semester 5:
Strategic Event Management: Strategic planning for large-scale and complex events.
Wedding Planning and Social Events: Overview of wedding planning, social events, and festivals.
Event Sponsorship and Fundraising: Strategies to secure sponsorship and fundraising for events.
Entrepreneurship in Event Management: Developing entrepreneurial ventures in the event industry.
Electives: Options such as Sports Event Management, Music Festival Management, etc.
Semester 6:
Sustainable Event Management: Practices for organizing eco-friendly and sustainable events.
Event Project Work: Practical project involving planning and executing a real-world event.
Corporate Governance and Ethics in Event Management: Ethical considerations in the event industry.
Event Analytics: Using data to measure event success and ROI.
Viva Voce and Practical Training: Presentation of project work and practical exposure in event management.
Average Fees:
INR 1.5 - 4 Lakhs per annum, depending on the institution and location.
Exams to Attend:
Admission may be based on merit or through entrance exams such as:
DU JAT (Delhi University Joint Admission Test)
SET (Symbiosis Entrance Test)
IPMAT (Integrated Program in Management Aptitude Test)
AIMA UGAT (Under Graduate Aptitude Test)
NPAT (National Test for Programs After Twelfth by NMIMS)
Top 10 Ranking Institutions in India:
National Academy of Event Management and Development (NAEMD), Mumbai
Amity University, Noida
Symbiosis Institute of Media & Communication, Pune
Indian School of Business (ISB), Hyderabad
Christ University, Bangalore
Loyola College, Chennai
National Institute of Event Management (NIEM), Mumbai
Mount Carmel College, Bangalore
St. Xavier’s College, Mumbai
Fergusson College, Pune
Top 10 Institutions in Kerala:
Rajagiri College of Social Sciences, Kochi
Sacred Heart College, Kochi
Farook College, Kozhikode
St. Teresa's College, Ernakulam
St. Joseph's College, Devagiri, Kozhikode
CMS College, Kottayam
Mar Ivanios College, Thiruvananthapuram
Kristu Jyoti College of Management, Kottayam
Baselius College, Kottayam
Assumption College, Changanassery